Last updated: August 15, 2025
1. Introduction
Your privacy matters to us. This policy explains how Dermer Law Firm (“we,” “us,” “our”) collects, uses, shares, and safeguards personal information you provide when visiting dermerlawfirm.com or interacting with us through online and offline channels. It also describes the choices available to you regarding your data.
2. Scope
This policy applies to all individuals who access our website, complete our contact or lead generation forms, or engage with our digital marketing channels. It does not govern data obtained through offline interactions unrelated to our website or outside the scope of legal representation.
3. Information We Collect
A. Voluntarily submitted information
When you fill out our contact form or complete a lead generation form for potential new client intake, we may collect:
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Name, email address, and phone number
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Physical or mailing address
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Details about your legal matter or inquiry
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Any other information you choose to provide
B. Automatically collected information
Our website and advertising tools collect certain information automatically through cookies, tracking pixels, and analytics platforms, including:
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IP address, device type, browser type, and operating system
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Pages visited, time spent on pages, and referring/exit pages
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Interactions with site content and forms
C. Third-party tracking technologies
We use technologies from third-party providers, including:
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Meta Pixel (Facebook Pixel): Tracks website visits and user actions for advertising effectiveness and audience targeting.
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Google Analytics: Gathers aggregate data about traffic patterns, visitor behavior, and demographics to improve site performance and marketing.
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Advertising conversion tracking: Measures the effectiveness of online advertising campaigns and helps refine audience targeting.
4. How We Use Your Information
We may use collected data to:
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Respond to inquiries and process potential new client requests
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Evaluate and improve our marketing campaigns
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Deliver targeted advertising across platforms such as Facebook, Instagram, and Google
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Monitor site performance and user engagement
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Comply with legal and professional obligations
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Protect against fraud or unauthorized access
5. Cookies and Tracking Control
Cookies and pixels help us measure the effectiveness of our website and advertising. You can adjust your browser settings to block or delete cookies. Some features of our site may not function properly if cookies are disabled.
6. Sharing and Disclosure
We do not sell your personal information. However, we may share limited data with trusted service providers (such as analytics and advertising partners) solely for the purposes described in this policy. Data may also be disclosed when legally required.
7. Security Measures
We employ reasonable administrative, technical, and physical safeguards to protect personal data. No transmission or storage method is completely secure, so we encourage you to use caution when transmitting sensitive information.
8. Children’s Privacy
Our site is intended for adults and not directed to children under 13. We do not knowingly collect personal data from minors.
9. Links to Other Websites
Our site may include links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies.
10. No Attorney-Client Relationship through Website Use
Contacting us through this site or completing a lead form does not create an attorney-client relationship. Please avoid sharing confidential details until a formal agreement is in place.
11. Retention of Personal Data
We retain personal information only as long as needed for the purpose collected, or as required by law. Marketing data may be retained for a reasonable period to evaluate campaign performance before being anonymized or deleted.
12. Your Rights and Choices
You may request to:
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Access the personal data we hold about you
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Correct or update your information
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Request deletion of your information, subject to applicable legal and ethical obligations
Requests can be submitted via the contact details below.
13. Updates to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date will reflect the most recent changes.
14. Contact Us
For privacy-related questions, contact: info@dermerlawfirm.com
